Browsing All posts tagged under »Social Media«

PR Pro’s Secret Weapon – Writing!

January 18, 2011


Today I started my last class at UMASS for my journalism certificate and it reminded me of something I heard.  At a presentation by Peter Shankman, Founder of HARO & Geek Factory, he ended by telling the audience to focus on our writing skills.  That may sound obvious, but it is very profound when you […]

Meanwhile Back in the World of New Media, Quora Gets Some Love

January 12, 2011


Whenever you talk about PR for a business, and as expected, the topic of a new tool comes up.  Many times, it is something new, just launched or newly funded. In the last few days, I’ve been seeing a lot about Quora.  Everyone from David Armano, the first I saw compare it to Four Square, […]

Social Media + Social Analytics = Strategic Listening

October 31, 2009


This is a brilliant concept that Ken Burbary and Chuck Hemann (social media analytics pro – I didn’t even realize those people exist, but makes perfect sense!) have boiled down into a visual chart in a recent post by Ken.  At first read, the way I understand it: Instead of listening to the social web […]

EPIC Ideas Never Go Out of Style

September 19, 2009


I was listening to the closing keynote given by Joe Rotella, when he said, “social media is about acceleration.” He was explaining the difference between social media and advertising. He said advertising is about velocity. Social media does take time. It’s a slow build but once it gets going it takes off. That idea reminded […]