Browsing All posts tagged under »Public Relations«

PR Pro’s Secret Weapon – Writing!

January 18, 2011


Today I started my last class at UMASS for my journalism certificate and it reminded me of something I heard.  At a presentation by Peter Shankman, Founder of HARO & Geek Factory, he ended by telling the audience to focus on our writing skills.  That may sound obvious, but it is very profound when you […]

Thought Leadership = Trusted Brand. Thought Leadership = Transparency Too?

October 14, 2009


Does someone have a banana-wiki for this guy? You should if you sell bananas. In “The New Rules of Marketing and PR” by David Meerman Scott, he talks about Online Thought Leadership.  As I understand it, the idea is that your Web content needs to promote thought leadership not just carry advertising and product promotions.  […]

Campaign Mode for Change

December 9, 2008


Last week I attended a conference for public relations professionals in government. What  a great experience being around kindred spirits and sitting in one great presentation after another.  One speaker from the global PR group, Edelman was Laura Guitar.  She made the greatest impact on me because she spoke about Public Engagement.  One thing she […]

Stone Soup: The Chinese Authorities, The Beijing Olympics & New Media

August 13, 2008


The following post began as a school assignment on August 7th, but it’s such an interesting topic I had to post it here. The 2008 Olympics at Beijing continue to bring out controversy, Super Bowl calibre advertising blitzes, and an abundance of articles, blog posts and Twitter tweets.  Everyone has something to say and it’s […]