Browsing All posts tagged under »Public Affairs«

Thought Leadership = Trusted Brand. Thought Leadership = Transparency Too?

October 14, 2009

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Does someone have a banana-wiki for this guy? You should if you sell bananas. In “The New Rules of Marketing and PR” by David Meerman Scott, he talks about Online Thought Leadership.  As I understand it, the idea is that your Web content needs to promote thought leadership not just carry advertising and product promotions.  […]