Browsing All posts tagged under »conversation«

The Value of a Good Theme

January 10, 2011

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For those of you who may have tripped over this blog in the last two years, you’ll notice that things look different. It took me a few hours, but I changed my blog’s theme over the weekend.  It looks different and it’s going to probably sound a little different too. The value of this new […]

Thought Leadership = Trusted Brand. Thought Leadership = Transparency Too?

October 14, 2009

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Does someone have a banana-wiki for this guy? You should if you sell bananas. In “The New Rules of Marketing and PR” by David Meerman Scott, he talks about Online Thought Leadership.  As I understand it, the idea is that your Web content needs to promote thought leadership not just carry advertising and product promotions.  […]