Browsing All Posts filed under »Writing«

Writing for a Lesser Evil?

January 19, 2011

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In this week’s discussions, my Journalism Professor asked if a Public Relations writer’s values needed to align with the organizational values.  It’s an interesting question because it’s complicated.  What if you are an independent practitioner?  Your clients may vary greatly especially in the beginning until you decide what niche fits your skills.  You could be […]

PR Pro’s Secret Weapon – Writing!

January 18, 2011

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Today I started my last class at UMASS for my journalism certificate and it reminded me of something I heard.  At a presentation by Peter Shankman, Founder of HARO & Geek Factory, he ended by telling the audience to focus on our writing skills.  That may sound obvious, but it is very profound when you […]

The Value of a Good Theme

January 10, 2011

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For those of you who may have tripped over this blog in the last two years, you’ll notice that things look different. It took me a few hours, but I changed my blog’s theme over the weekend.  It looks different and it’s going to probably sound a little different too. The value of this new […]

Stone Soup: The Chinese Authorities, The Beijing Olympics & New Media

August 13, 2008

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The following post began as a school assignment on August 7th, but it’s such an interesting topic I had to post it here. The 2008 Olympics at Beijing continue to bring out controversy, Super Bowl calibre advertising blitzes, and an abundance of articles, blog posts and Twitter tweets.  Everyone has something to say and it’s […]

Respect — Not PC, but R-E-S-P-E-C-T

February 29, 2008

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Respect…. we all think we know what it is and how to give it. I’m not talking about being politically correct.  In many ways, I think being “Politically Correct” has ruined everyone’s sense of humor.  What I am talking about is having RESPECT for other people. When people give you respect it is a great feeling.  […]