Browsing All Posts published on »October, 2009«

Social Media + Social Analytics = Strategic Listening

October 31, 2009


This is a brilliant concept that Ken Burbary and Chuck Hemann (social media analytics pro – I didn’t even realize those people exist, but makes perfect sense!) have boiled down into a visual chart in a recent post by Ken.  At first read, the way I understand it: Instead of listening to the social web […]

Thought Leadership = Trusted Brand. Thought Leadership = Transparency Too?

October 14, 2009


Does someone have a banana-wiki for this guy? You should if you sell bananas. In “The New Rules of Marketing and PR” by David Meerman Scott, he talks about Online Thought Leadership.  As I understand it, the idea is that your Web content needs to promote thought leadership not just carry advertising and product promotions.  […]