Worry Dolls - sxc.hu July 30, 2011

Writing for a Lesser Evil?

January 19, 2011

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In this week’s discussions, my Journalism Professor asked if a Public Relations writer’s values needed to align with the organizational values.  It’s an interesting question because it’s complicated.  What if you are an independent practitioner?  Your clients may vary greatly especially in the beginning until you decide what niche fits your skills.  You could be […]

PR Pro’s Secret Weapon – Writing!

January 18, 2011

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Today I started my last class at UMASS for my journalism certificate and it reminded me of something I heard.  At a presentation by Peter Shankman, Founder of HARO & Geek Factory, he ended by telling the audience to focus on our writing skills.  That may sound obvious, but it is very profound when you […]

Decoding Twitter

January 14, 2011

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On Thursday, I watched “Decoded” on the History Channel, and on Friday morning I was inspired to connect Twitter with code and mystery.  I think Twitter gets misunderstood alot.  First there’s those darn short codes like: #, RT and cryptic shortened URLs. That’s not to say PR professionals don’t like or use Twitter. It’s actually the […]

Posted in: Social Media

The Cake Is A Lie

January 14, 2011

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 For those of you who know me or read my ‘About’ page, you already know that I am a gamer.  Right or wrong, pastime or waste of time, I’ve played them since the early days of Pong on my Atari 2600.  One classic game that I rediscovered last year is Portal.  In it, you […]

Meanwhile Back in the World of New Media, Quora Gets Some Love

January 12, 2011

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Whenever you talk about PR for a business, and as expected, the topic of a new tool comes up.  Many times, it is something new, just launched or newly funded. In the last few days, I’ve been seeing a lot about Quora.  Everyone from David Armano, the first I saw compare it to Four Square, […]

To Oz & Back Again

January 12, 2011

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This post has sat midst memories and worn luggage receipts for overweight bags. The trip was busy and hectic as we were living out of hotels the entire time. Even though we’ve been back for several months, there are some nagging impressions that I can’t get out of my mind. I don’t know that my […]

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